+44 7875 105321
tom@fieldwork-coach.org
+44 7875 105321
tom@fieldwork-coach.org

About Me

About Me


Tom Keeling
Fieldwork Coach


A Coach and a Skater and and and
Skater, Painter, Raver
I’m a London-based skater from Lincolnshire. Queer. A part-time raver, full-time learner (literally always studying something).
I paint, I run, I dig up my garden with the same intensity I used to burn out in boardrooms. I love big ideas, swimming in cold rivers, difficult conversations, screaming at my friend's jokes, and spending people who aren’t afraid to say “I don’t know” - because nor do I.
When i'm not coaching, I consult in high-performance environments - tech, construction, product - where competence is currency and nobody asks how you’re doing unless it’s affecting the deadline.
I know what it’s like to be the one people lean on, while quietly wondering if you’re even built for the thing you’re succeeding at. I’ve masked. Dissociated. Burned out more than once. I’ve chased success while feeling like a fucking imposter. And I’ve spent years figuring out how to move in my life without abandoning myself.
I’m a London-based skater from Lincolnshire. Queer. A part-time party-king, full-time learner (literally always studying something).
I paint, I run, I dig up my garden with the same intensity I used to burn out in boardrooms. I love big ideas, swimming in cold rivers, difficult conversations, screaming at my friend's jokes, and spending people who aren’t afraid to say “I don’t know” - because nor do I.
When i'm not coaching, I consult in high-performance environments - tech, construction, product - where competence is currency and nobody asks how you’re doing unless it’s affecting the deadline.
I know what it’s like to be the one people lean on, while quietly wondering if you’re even built for the thing you’re succeeding at. I’ve masked. Dissociated. Burned out more than once. I’ve chased success while feeling like a fucking imposter. And I’ve spent years figuring out how to move in my life without abandoning myself.
Making Fieldwork
Fieldwork wasn’t born from some perfect rebrand or self-actualised moment. It came from slowly recognising that the version of “authenticity” I’d been selling myself was just another mask. A better-looking coping mechanism. A survival strategy with nicer language.
Because that’s what high-performers do - we adapt, reframe, outperform, kill identities and start again. We get good at making dysfunction look inspiring. And then we call it success.
This work is where that pattern breaks. It’s not about becoming someone new - it’s about remembering what got buried under all the strategies that once kept you safe. That's why I called it Fieldwork - we're digging, baby!
Fieldwork is for people like me - for people who are sharp, self-aware, and, kindly speaking, done with their own bullshit . Who are willing to look under the hood - not for a crisis, but because they finally have the space to do it.
My Voice
You’ll notice that I don’t shy away from cruel language. I’m not here to police you—or myself. I actually quite like being vulgar. It makes me feel alive. It cuts through.
Because most of us are already living with a voice inside that’s way harsher than anything I could say. That voice that pushes, doubts, punishes, performs. We call it ambition, sometimes. Or professionalism. Or being “driven.” But often, it’s just survival.
I’m not here to silence that voice. I’m here to make space around it. To help you listen to it differently. To learn the difference between pressure and clarity, performance and truth. Kindness and judgement.
Because I don’t think life should be about discipline or silencing. I think it should be about conversation - ongoing, honest, and human.
That’s the work. Not control. Not perfection. Just space to hear what’s real.
It’s not for everyone. But if you’ve read this far, maybe it’s for you.
You’ll notice that I don’t shy away from cruel language. I’m not here to police you - or myself. I actually quite like being vulgar. It makes me feel alive. It cuts through.
Because most of us are already living with a voice inside that’s way harsher than anything I could say. That voice that pushes, doubts, punishes, performs. We call it ambition, sometimes. Or professionalism. Or being “driven.” But often, it’s just survival.
I’m not here to silence that voice. I’m here to make space around it. To help you listen to it differently. To learn the difference between pressure and clarity, performance and truth. Kindness and judgement.
Because I don’t think life should be about discipline or silencing. I think it should be about conversation - ongoing, honest, and human.
That’s the work we need to be doing. Not control. Not perfection. Just space to hear what’s real.
It’s not for everyone. But if you’ve read this far, maybe it’s for you.
Whether you're approaching a heroic goal, looking for your next path, or are simply searching for accountability and authenticity - drop me a message to figure out your strategy.


Tom Keeling
Life Coach
+44 7875 105 321
Office Hours
Monday to Friday: 9:00 AM – 6:00 PM

About Me

Tom Keeling
Fieldwork Coach

A Coach and a Skater and and and
I’m a consultant by trade and a coach by transformation. For years, I worked across data, product, and construction - fast-paced sectors where output often outweighs reflection, and success can come at the cost of self. I played the game, until I couldn’t.
Burnout, identity strain, and an ongoing battle with authenticity brought me to the edge of something deeper. I didn’t want to walk away from ambition - I wanted to redefine it. That became Fieldwork.
I am a survivor of CPTSD, and have lived experience of what it's like to feel different, despite praise and success. The pressures to stand out, to win, to be someone you were taught or forced to be.
I know that changing doesn't mean restarting. Movement from the norm is just the beginning.
Making Fieldwork
I’m a consultant by trade and a coach by transformation. For years, I worked across data, product, and construction - fast-paced sectors where output often outweighs reflection, and success can come at the cost of self. I played the game, until I couldn’t.
Burnout, identity strain, and an ongoing battle with authenticity brought me to the edge of something deeper. I didn’t want to walk away from ambition - I wanted to redefine it. That became Fieldwork.
I am a survivor of CPTSD, and have lived experience of what it's like to feel different, despite praise and success. The pressures to stand out, to win, to be someone you were taught or forced to be.
I know that changing doesn't mean restarting. Movement from the norm is just the beginning.
I’m a consultant by trade and a coach by transformation. For years, I worked across data, product, and construction - fast-paced sectors where output often outweighs reflection, and success can come at the cost of self. I played the game, until I couldn’t.
Burnout, identity strain, and an ongoing battle with authenticity brought me to the edge of something deeper. I didn’t want to walk away from ambition - I wanted to redefine it. That became Fieldwork.
I am a survivor of CPTSD, and have lived experience of what it's like to feel different, despite praise and success. The pressures to stand out, to win, to be someone you were taught or forced to be.
I know that changing doesn't mean restarting. Movement from the norm is just the beginning.
My Voice
I’m a consultant by trade and a coach by transformation. For years, I worked across data, product, and construction - fast-paced sectors where output often outweighs reflection, and success can come at the cost of self. I played the game, until I couldn’t.
Burnout, identity strain, and an ongoing battle with authenticity brought me to the edge of something deeper. I didn’t want to walk away from ambition - I wanted to redefine it. That became Fieldwork.
I am a survivor of CPTSD, and have lived experience of what it's like to feel different, despite praise and success. The pressures to stand out, to win, to be someone you were taught or forced to be.
I know that changing doesn't mean restarting. Movement from the norm is just the beginning.
Whether you're approaching a heroic goal, looking for your next path, or are simply searching for accountability and authenticity - drop me a message to figure out your strategy.

Tom Keeling
Life Coach
+44 7875 105 321
Office Hours
Monday to Friday: 9:00 AM – 6:00 PM